This morning I have a Singapore IP address and saw an ad on Bloomberg.com for Fidelity International’s China Consumer Fund.
The imagery is interesting. Note the iPad in place of a Little Red Book and the golf club in place of a gun, if I remember correctly.
This fund is not for mainland Chinese. I am curious though if this kind of campaign would work with a PRC audience?
Full disclosure, I am a happy Fidelity client in the US.
UPDATE: Professor Jon Taylor sent me this image comparing the original Cultural Revolution picture with the Fidelity image: