Fidelity International Using Cultural Revolution Themes To Market A China Fund

This morning I have a Singapore IP address and saw an ad on for Fidelity International’s China Consumer Fund.

The imagery is interesting. Note the iPad in place of a Little Red Book and the golf club in place of a gun, if I remember correctly.



This fund is not for mainland Chinese. I am curious though if this kind of campaign would work with a PRC audience?

Full disclosure, I am a happy Fidelity client in the US.

UPDATE: Professor Jon Taylor sent me this image comparing the original Cultural Revolution picture with the Fidelity image: